Our story

The Hapoel Tel Aviv Basketball Club is a symbol of pride, perseverance, and community, uniting fans through decades of exciting competition and an uncompromising Red spirit.

Founded in 1935, Hapoel Tel Aviv Basketball Club ignites the courts and inspires generations of fans with an uncompromising fighting spirit and rich heritage. Today, we bring that passion beyond the game — with official merchandise that allows fans to wear the red with pride, from classic jerseys and hoodies to exclusive launches and limited-edition collectibles. Home to the true heart of Tel Aviv basketball.

Luxurious materials

We understand that creating a custom size can seem daunting, but don’t worry – it’s actually completely simple and risk-free. If you’re not 100% happy with your size, we’ll remake your first shirt from scratch for free, or give you your money back.